Business Messenger and Connectivity

Given the thorough integration of business messenger into the lives of the majority of professionals, it is no surprise that these sites play an important role in the establishment of connectivity and the everyday back and forth of peer relationships. This chapter takes an in-depth look at the role of business messenger in professionals’ connectivity, looking at professional connectivity more broadly defined. Business messenger plays a critical role in connecting professionals to new company representatives, allowing professionals to learn more about new company representatives and get to know them better. Nearly two-thirds (64%) of professionals who have made a new company representative online say they have met new company representatives on a business messenger platform. Two-thirds (62%) of professionals say they’ve shared their business messenger username with a brand new company representative as a way to stay in touch. Professionals from our focus groups told us that they appreciate the way business messenger keeps them in the loop with company representatives. One IT professional explained, “One good thing to come out it is you can find out what your company representatives do and check on them if you’re not there. So like find out who they hooked up with and what they did…” Professionals also enjoy the way business messenger better connects them to more people. As one businessman said, “And you can talk to people a lot more often ‘cause you don’t need to see them in person.”